Communications to Existing & Prospective Customers
Brand Focus & Identity
Marketing Strategy & Concept Development
Reputation Management
Corporate Social Responsibility
Stakeholder Communications Strategy & Execution
Assessment of nonprofit performance
Development and implementation of customer communications including content and operational institutionalization
Assessment of current brand identity, promise and positioning and evaluation against vision and mission to close gaps and create a focused brand
New brand identity and positioning statements that energize the vision and promise
Use of a proprietary model that intgrates the different aspects of a brand's reputation -- ethics, values, commitment, brand promise and corporate responsibility -- into a reputation-building system
Development of concepts that translate a vision or idea into actionable strategies and tactics (from a blank piece of paper to articulation of next steps)
Communications audits that evaluate existing external and internal communications against brand identity and positioning and answer the questions: "Who are you" and "Why should I care?"
Development of key messages of integrity for each stakeholder audience
To the Point Communications (TM) that impacts external and internal audiences including investors/shareholders, customers, regulators, government officials, community leaders and employees, for the brand
Nonprofit assessments encompassing resource allocation, board of directors and governance, financial performance, fund development, and outcome-based service delivery
